Resume

Tweet

STEVE OLENSKI
12021 Elmore Road • Philadelphia, PA 19154
215-637-5195(H) • 267-738-9935(C)
steveolenski@yahoo.com

Summary of Qualifications:

I create memorable ads that prompt the audience to move in the direction my clients want them to move. Highly-creative, passionate and detail-oriented writer/content creator with an unabashed love for writing and an overflowing stream of content ideation along with an extremely versatile background. Proficient in writing, blogging, concepting and executing results-driven advertising/marketing campaigns across all traditional and digital formats. Excel at interpreting marketing strategy to convey key competitive message—verbally and visually that adheres to standard and tone of the given brand. Friendly and tactful team player with unparalleled people skills and amiable personality who truly thrives in a fast-paced, deadline-driven world. Recognized as a thought leader in the categories of blogging, content development, advertising, marketing and branding. 

CLIENTS INCLUDE:

• Tootsie Roll
• AARP
• The Pennsylvania Ballet
• Wish Upon A Hero
• T.H. Properties
• St. Francis Hospital
• St. Agnes Hospital
• Lankenau Hospital
• Bryn Mawr Hospital
• Merriam Theater
• MKTG Services
• Corporate Synergies
• Mohegan Sun
• The Isle of Capri Casinos
• The Venetian
• Trump Plaza
• Hard Rock Hotel & Casino
• And many others…

Contributing writer for the following publications: 

• Ad Age
• Forbes
• Branding Magazine
• Business Insider
• Business 2 Community
• Social Media Today
• iMedia
• Marketing Profs
• Marketing Land 
• Social Media Mags 
• Philly Ad Club Magazine
• The Social CMO

Work Experience

2012 - Present                                  Responsys                         Philadelphia, PA

Senior Creative Content Strategist/Writer/Blog Editor

• Provide content ideation and creative strategy for clients 
• Conduct content audit and deliver recommendations based on findings that align with strategic goals of client 
• Deliver best practices for online content writing, including SEO techniques, strategic headline writing and thought leadership
• Serve as editor of company blog which is the #1 driver of all traffic to company home page
• Provide ongoing training to blog staff on best blogging practices including SEO and Keyword Optimization 
• Work with senior level management on ebook and white paper development.

2010 – 2012                            The Star Group                        Voorhees, NJ

Associate Creative Director/Senior Copywriter/Chief Blogger

• Assisted the creative director in improving and finalizing the concept and design for the advertising copy.
• Supported the creative director in taking tactical marketing plans and turning them into creative campaigns for use across a wide spectrum of mediums.
• Conceptualized and created advertising and marketing campaigns across all integrated mediums for various clients.
• Trained all agency writers on best practices for writing in the digital space.
• Increased traffic significantly to website via articles, posts written in above publications.
• Created, developed and implemented social media strategy to use as a lead generation tool for agency. 
• As chief blogger for agency, roles included majority of post-writing, creation of editorial calendar and establishing and maintaining all agency social media accounts.

2010–2010                              Stream Companies                               Malvern, PA

Associate Creative Director/Senior Copywriter/Chief Blogger

• Assisted the creative director in improving and finalizing the concept and design for the advertising copy.
• Supported the creative director in taking tactical marketing plans and turning them into creative campaigns for use across a wide spectrum of mediums.
• Conceptualized and created advertising and marketing campaigns across all integrated mediums for various clients.
• Created, developed and implemented social media strategy to use as a lead generation tool for agency. 
• As chief blogger for agency, roles included majority of post-writing, creation of editorial calendar and establishing and maintaining all agency social media accounts.

2007-2009                               The Media & Marketing Group            Voorhees, NJ

Senior Copywriter

• Conceptualized, created  and developed copy for advertising and marketing campaigns across all integrated mediums for various clients. 
• Developed the brand identity for various gaming clients including naming of actual hotel/casino to branding specific amenities with each location.
• Oversaw implementation and creation of all Social Media related campaigns for all clients.

2005-2006                               The BC Group                         Harleysville, PA

Director of Marketing/Senior Writer

• Conceptualized, created  and oversaw production of 30-second Super Bowl TV commercial 
• Conceptualized and created advertising  and marketing campaigns across all integrated mediums for various clients.  
• Organized all orchestrated all correspondence related to RFPs on agency’s behalf.

1991-2004                               Marsh Affinity Group Services              Horsham, PA

Senior Writer/Senior Marketing Liaison 

• Responsible for all copy for outgoing marketing campaigns for all members of the American Association of Retired Persons (AARP) 
• Served as key intermediary across all teams within the various marketing departments 
• Implemented Quality Control procedures which resulted in an industry-best 98% accuracy rating on all marketing collateral.

Accomplishments:

• Named a Top 50 Social Media Blogger by Kred 
• Member of the Editorial Board for the Journal of Digital & Social Media Marketing
• Co-authored StumbleUpon For Dummies book
• Named one of the Top 100 Influencers in Social Media by Social Technology Review

Volunteer Work

• Organized and facilitated the following philanthropic endeavors: 
• Donations to US troops 
• Holiday meals and presents to needy families 
• Monthly visits to residents of nursing home

Tweet