(more samples available upon request)
Background: PATCO, looking to play off the euphoria of the Phillies winning the World Series, wanted an ad that conveyed a sense of excitement visually while instilling a sense of nostalgia with the copy. I wrote the copy and worked with a designer on the imagery.
Background: MKTG Services, a leader in the direct marketing list and lead generation industry, wanted an ad which would run in both industry periodicals as well as conference programs. I created the concept a "break in the chain," wrote all the copy and selected the image while working with a designer on the layout.
Background: The Albert Einstein Healthcare Network wanted to get the word out about this very important and informative event on congestive heart failure. I wrote all the copy and worked with a designer on the layout.
Background: Client wanted a print ad to convey the seriousness of having the right insurance. I created the concept of using football as a metaphor, wrote all the copy and worked with a designer on the layout.
Background: MGM Grand, a leader in the gaming/casino industry wanted an ad that tied in directly with the World Series. Due to trademark issues, we could not use the words "World Series" so I came up with the headline re: "Fall Classic" and wrote all of the copy and worked with a designer on the layout.
Background: Client wanted print ads as part of larger campaign to promote the St. Francis Cardiac & Vascular Care Center. I created the concept and wrote the copy and worked with a designer on the layout. This is one of the print ads.
Ad #1
Ad #2
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