Advertising Copywriting Samples - Print

(more samples available upon request)

Background: PATCO, looking to play off the euphoria of the Phillies winning the World Series, wanted an ad that conveyed a sense of excitement visually while instilling a sense of nostalgia with the copy. I wrote the copy and worked with a designer on the imagery.


Background: MKTG Services, a leader in the direct marketing list and lead generation industry, wanted an ad which would run in both industry periodicals as well as conference programs. I created the concept a "break in the chain," wrote all the copy and selected the image while working with a designer on the layout. 
Background: The Albert Einstein Healthcare Network wanted to get the word out about this very important and informative event on congestive heart failure. I wrote all the copy and worked with a designer on the layout.


Background: Client wanted a print ad to convey the seriousness of having the right insurance. I created the concept of using football as a metaphor, wrote all the copy and worked with a designer on the layout. 

Background: MGM Grand, a leader in the gaming/casino industry wanted an ad that tied in directly with the World Series. Due to trademark issues, we could not use the words "World Series" so I came up with the headline re: "Fall Classic" and wrote all of the copy and worked with a designer on the layout. 


Background: Client wanted print ads as part of larger campaign to promote the St. Francis Cardiac & Vascular Care Center. I created the concept and wrote the copy and worked with a designer on the layout. This is one of the print ads. 

Ad #1

Ad #2

Background: Teaser print ad that ran prior to new casino being opened. I created the concept and wrote the copy.


Background: Client was looking for hockey-themed print ad. I wrote all the copy including the headline and worked with a designer on the layout. 



2 comments:

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