Advertising Copywriting Samples - Direct Mail/Misc

(more samples available upon request)

BackgroundQuestcon, a company that assures the value of software through highly effective software quality and testing practices, needed a sell brochure and one-sheeter to describe their capabilities. I wrote the copy for each piece.

Brochure Side #1

Brochure Side #2

One Sheeter

Background: Acxiom, one of the world's leader data processing companies, needed a new comprehensive sell brochure. I wrote the copy for this 27-page brochure. 

Below are sample pages of the brochure. 

Sample #1

Sample #2

Sample #3

Background: Arbor Square, a yet to be opened retirement community, wanted to create one postcard to mail to prospects. I came up with the idea to mail two postcards, breaking the target demographic in two: a "younger" demo and a more "older" demo. I wrote all the copy which was based on each particular demo and worked with a designer on the layout of each.

"Younger" Version

"Older" Version

Background: Assignment was to draw attention to a new bowling alley that was opening via a billboard. Given the limited amount of copy one has to work with re: a billboard, I came up with a short message that served as a double entrendre of sorts - to get drivers to change the lanes they were driving it at the time AND to change the lanes which they bowled on.

Background: Casino/Gaming client wanted concepts re: an exclusive, invitation only event. I created the concept, wrote all the copy and worked with a designer on the layout.

Front of Invitation

Inside of Invitation - Left Panel

Inside of Invitation - Right Panel

Background: In an effort to raise money, the Susan G. Komen Race For the Cure Philadelphia created a brand of coffee. I wrote all the copy for the packaging of the coffee.

Background: Swiss Farms, a convenience store chain, wanted to let moms know just how convenient they really are. I created the concept based around the fact that you don't have to leave your car to shop at Swiss Farms. These are two oversized postcards for which I wrote the copy for and worked with a designer on the layout.

Postcard #1 - Front/Back

Postcard #2 - Front/Back


  1. Greetings! Very helpful advice in this particular article! It is the little changes that will make the greatest changes. Thanks for sharing!