Advertising Copywriting Samples - Direct Mail/Misc

(more samples available upon request)

BackgroundQuestcon, a company that assures the value of software through highly effective software quality and testing practices, needed a sell brochure and one-sheeter to describe their capabilities. I wrote the copy for each piece.

Brochure Side #1

Brochure Side #2

One Sheeter

Background: Acxiom, one of the world's leader data processing companies, needed a new comprehensive sell brochure. I wrote the copy for this 27-page brochure. 

Below are sample pages of the brochure. 

Sample #1

Sample #2

Sample #3

Background: Arbor Square, a yet to be opened retirement community, wanted to create one postcard to mail to prospects. I came up with the idea to mail two postcards, breaking the target demographic in two: a "younger" demo and a more "older" demo. I wrote all the copy which was based on each particular demo and worked with a designer on the layout of each.

"Younger" Version

"Older" Version

Background: Assignment was to draw attention to a new bowling alley that was opening via a billboard. Given the limited amount of copy one has to work with re: a billboard, I came up with a short message that served as a double entrendre of sorts - to get drivers to change the lanes they were driving it at the time AND to change the lanes which they bowled on.

Background: Casino/Gaming client wanted concepts re: an exclusive, invitation only event. I created the concept, wrote all the copy and worked with a designer on the layout.

Front of Invitation

Inside of Invitation - Left Panel

Inside of Invitation - Right Panel

Background: In an effort to raise money, the Susan G. Komen Race For the Cure Philadelphia created a brand of coffee. I wrote all the copy for the packaging of the coffee.

Background: Swiss Farms, a convenience store chain, wanted to let moms know just how convenient they really are. I created the concept based around the fact that you don't have to leave your car to shop at Swiss Farms. These are two oversized postcards for which I wrote the copy for and worked with a designer on the layout.

Postcard #1 - Front/Back

Postcard #2 - Front/Back


  1. Nice samples, Looks good.
    Utah Printing

  2. Greetings! Very helpful advice in this particular article! It is the little changes that will make the greatest changes. Thanks for sharing!