Music To A Brand's Ears
In many ways a TV commercial is a mini movie. It has characters and a plot and oftentimes a soundtrack. Only thing missing is coming previews and some popcorn and oh yeah, the overpriced tickets.But it is the soundtrack I want to talk about for I believe when the right brand gets together with the right music, it is well… harmony. Yes, I went there. It’s true, no matter how corny you think I am being. When you see a TV commercial that is done right and features the right music which ties in perfectly with the visuals and copy, you are seeing a work of art.
Why Brand Managers Need To Pay Close Attention To A Logo
I am not a designer nor do I play one on TV. However, I have done my fair share of branding and have worked with many a designer and art director on logo design and creation.And just as every word in a given brand’s tagline or slogan carries an inherent amount of weight, so too does the color of their respective logo.
Is a Crisis the Real Test of a Brand When It Comes to Social Media?
It’s relatively easy to set up a Facebook page or Twitter account and engage your fans and customers if you’re a brand… that is, it’s easier to do that than handle a crisis in the social media space.