Advertising Copywriting Samples - Web/Digital

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(more samples available upon request)


e-Blast
Background: The Pennsylvania Ballet wanted an e-Blast to convey a certain sensuality and edginess regarding their upcoming events. I created the headline and wrote the copy and worked directly with the designer on imagery. 

e-Blast
Background:  Corporate Synergies, a health insurance broker, wanted to create a newsletter to send to clients as a value-added service. I create the title and worked with a designer on the layout. I wrote all the copy for each issue of the newsletter. 

e-Blast
Background: Narrow banding is an issue many businesses must deal with by 2013. This "templated" email was sent to Motorola dealers around the country who could then personalize it to their individual business to send to their customers. I created the headline and wrote all the copy while working with a designer on layout. 

Website
Background: Star Group, one of the largest independently owned ad agencies in the country, was in need of a new website - one that conveyed their lofty status. I wrote the copy for every page, worked in all necessary and appropriate keywords to achieve maximum SEO return, and also wrote the scripts for and co-produced case study videos that appear on the site. See below for case study video examples... 

Video Case Studies
Most case studies are one-dimensional documents. My idea was to create digital case studies and tell the story via video rather than just text.

These are three examples of video case studies I wrote and co-produced. 

Case Study #1
Background:  Pilot Freight Services set a record for revenue in one year after our agency helped them re-brand and re-position themselves in the logistics industry. 



Case Study #2
Background: The National Museum of American Jewish History was coming to Philadelphia and our agency was entrusted in telling the world all about it. The opening gala featured performances by Jerry Seinfeld and Bette Midler. 



Case Study #3
Background: North America's first school of pharmacy need to re-brand itself and our agency was placed in charge of telling the world all about this educational icon. 



Website
Background: Fred Beans is one of the largest dealerships in the greater Philadelphia area. They sell over 15 different models of automobiles. They need a new website befitting their status in the automotive world. I wrote the copy for every page, worked in all necessary and appropriate keywords to achieve maximum SEO return and worked with a designer on layout. 

Website
Background: Farm & Home Oil is one the area's leading provider of energy. I wrote the copy for every page, worked in all necessary and appropriate keywords to achieve maximum SEO return and worked with a designer on layout. 

Website
Background: CarpetClean was struggling to maintain their place along the likes of more recognized brands such as Stanley Steemer. I wrote the copy for every page, worked in all necessary and appropriate keywords to achieve maximum SEO return and worked with a designer on layout. 

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