It would appear marketers the world over are collectively losing sleep over one thing: who will be voted off Dancing With the Stars next. I kid. Just wanted to see if you were paying attention. And no for the record, I do not watch DWS - not there's anything wrong with that.
- Big Data (Photo credit: Kevin Krejci)
No what I am referring to is that two word phrase that is surely on the agenda of many a marketing meeting from sea to shining sea. A two word phrase that marketers concern themselves with all the live-long day or at least a significant part of their day: Big Data.
