Ah Twitter, the blue-birded blogging birthplace of tweets and retweets, where brands, marketers and advertisers alike have staked their claim -- all in an attempt to increase their bottom line via real-time engagement.
I actually just made up that definition off the top of my head but I must say, it's not half bad. Not half good, either, but not half bad.
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The Major Disconnect Between Brands and Consumers When It Comes to Social Media
A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.Click here to read the full article.
Social Media's Dirty Little Secret
For all the time people spend on social media - the most recent report from Nielsen indicates Americans spend over 53 billion minutes per month on Facebook alone, it is not nor will it ever not be the answer to what ails your marketing campaigns.
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Social media enables more rapid sharing of information. It may take hours, or even days, for a new announcement to reach the end consumer through traditional channels. Why? Because when a press release is issued, a journalist or writer must first wade through all the sales and marketing lingo to find the key points. Then, the content must be re-purposed in article format, and sent to an editor or proofreader before it is published.
ReplyDeleteDoris Osborne