From TheSocialCMO.com
CMOs Are Struggling to Keep Up With The Digital Revolution
In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace - are ill-equipped to deal with and manage it.
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From iMediaConnection.com
The pros and cons of augmented reality
I know, I know. Augmented reality (or "AR," is it?) is the next "it" when it comes to marketing. Big time players like BMW, Ben & Jerry's Ray-Ban, and eBay -- and even those without a "B" in their name, such as Audi -- are jumping on the augmented reality bandwagon.
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From Branding Magazine
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