LinkedIn Lady Show Interview March 22, 2013

Last year I had the honor of being a guest on The LinkedIn Lady Show hosted by the brilliant Carol McManus. 

Carol is a is a self-described recovering corporate executive who left that world in 2007 to start her own business. She grew it quickly with a very limited marketing budget but through the creative and diligent use of social media.

Today, she is one of the most sought-after speakers and consultants for businesses and entrepreneurs who aspire to grow their business by using this digital medium as a way to stay in touch with and attract new clients.

On Friday, March 22, 2013 I was once again Carol's guest and during the show we talked about Responsys - my employer who is a leading provider of email and cross-channel marketing.  Their services include email, mobile, social, the web and display. 

We also talked about some of my recent Forbes' articles and the state of advertising, marketing and branding in general.

Enjoy!

Mobile Marketing - The Elephant In The Room For Marketers

"A difficult situation that is very obvious but not discussed or addressed."

That's just one of I'm sure many definitions of the phrase "elephant in the room." Frankly I don't really care which definition you subscribe to. The fact of the matter is that mobile marketing - despite all it's continued hype and promise has been severely under utilized by marketers of all shapes and sizes.

English: A female African Bush Elephant in Mikumi National Park, Tanzania Français : Femelle éléphant africaine au Parc national de Mikumi, Tanzanie (Photo credit: Wikipedia)

And the word "continued" is absolutely the operative word in the sentence above.

Recently, in a piece for Digiday, Brian Morrissey wrote of the Ad Industry Lies and at the top of his list was mobile:

"1. It’s the Year of Mobile (for the fourth year in a row)
Everyone talks about the power of mobile and how it will change advertising. But the truth is, no one has figured it out yet. Mobile advertising is like going back to the internet 1995, except on a much smaller screen."

Did you catch the "fourth year in a row" reference?